LED Truck Media has fitted mobile billboard trucks with curved, high-refresh-rate LED panels that produce anamorphic 3D ad effects visible in direct sunlight.
Key Takeaways
The technology uses ultra-high-definition curved LED panels with fine pixel pitch and high refresh rate to create anamorphic imagery on moving vehicles.
CEO Jonnathan Trilleras claims the visuals are “indistinguishable from reality” at road-facing viewing angles in full daylight.
Anamorphic/forced-perspective 3D billboards are already established in fixed locations like Times Square; this moves the format into live traffic.
The author’s core safety objection: virtual objects appearing to float into the road at traffic speed creates obvious distraction and collision risk.
Hacker News Comment Review
The dominant concern is autonomous vehicle perception: camera-only self-driving systems like Tesla’s have no LIDAR fallback to distinguish anamorphic illusions from real objects in the roadway.
Commenters questioned legality, noting that light-emitting signage on moving vehicles and specific light colors (blue/red reserved for police, amber for construction) may already be restricted, with enforcement unclear and jurisdiction-dependent.
A recurring side thread flagged physical security: the screens are a high-visibility remote-hack target, and once compromised for inappropriate content, regulatory pressure will follow quickly.
Notable Comments
@mlhpdx: Questions whether illuminated signage on moving vehicles is already flatly illegal in many jurisdictions.
@puppycodes: “The crash lawsuit writes itself” – concise framing of the liability exposure.
